HOW I WORK

I know – it can be hard to find the right freelance copywriter if you don’t really know what you need. Sadly, I also know that not everyone who advertises their services as a “professional copywriter” has the skills and training to do this job. You may have been burned before. But don’t worry! I’m here to answer all your questions and put your mind at ease. That’s right, there really are no silly questions!

I’ll work with you however you prefer to work. Want to communicate via email? That’s fine! Prefer a weekly phone call? That’s great too!

Here’s a general guide to the stages of each project:

Complete the contact form

Use the contact form to give me an idea about your needs and how you prefer to communicate. I’ll get back to you within the next business day to see if we’re a good fit and to allow me to ask any questions you may not have thought to answer. If we like one another – yay! – I’ll create a detailed project proposal including a quote and a suggested timeline.

Approve the quote

You’ll look over the quote and let me know in writing whether or not you approve it – without written approval, I won’t start work. Depending on the size and scope of the job, I may send through a commencement invoice (50% to be paid upfront, 50% at completion), but this is something we will discuss in advance. Once you’ve approved the quote or paid the commencement invoice, consider your project locked in!

I’ll dive headfirst into research 

It all depends on the project – if you need rebranding or refreshing, I’ll scour your digital and print branding to find ways to make your branding more consistent. I’ll also look into your target market and discover what would most appeal to them.

If your project is an ongoing blog, I’ll find out everything I need to know about cat homes, tree lumber or the business of selling baked goods on Instagram – or, you know, whatever fits your business! I’ll check in with you to confirm I’m on track and ask any further questions during this time. By the time I’m done, I will have an intimate understanding of your business and what kind of copy will make it thrive. 

I’ll write your copy

My quote will include two rounds of rewrites, so once I send you the first draft, it’s your job to read it over carefully to ensure it meets with your expectations. This not only means making sure I’m getting your message across, but that I have the tone right. This is your chance to tell me anything you don’t like, so be completely honest – it won’t hurt my feelings!

We’ll finalise the copy together

I’ll send you the final version of your copy. At this point, I will also ask you for a true and honest testimonial. After that, it’s all yours! Woo-hoo!

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About Geni

Once upon a time…I got my degree in Professional Writing and Editing. I was one of the lucky ones who managed to find great copywriting work while I was still studying, which give me the chance to run my work past the multitude of wonderful writers who taught at RMIT (which, in case you were wondering, is where I developed my thick skin!). (No, really, they were lovely…just very honest!)

I already had a daughter heading into high school which made it easier to pursue job opportunities outside the home. But then…the babies came along one after the other. Looking back, it’s easy to see how each phase lead me to where I am now. Ah, the beauty of hindsight. In 2019, both my son and my copywriting business were born. And here we are!

Now, I get to spend my days helping small business get their message across in a confident, clear way from the comfort of a 1920’s roll-top desk I restored myself. And I genuinely love it (the work, not the desk. Ok, and the desk.).

When I’m not working with clients, I want to encourage young writers to pursue their passion for the written word and to understand that you CAN make a living from writing. All the writing tips, tricks and challenges I write about can be found right here. I love kids’ books and review them regularly for the Children’s Book Council fo Australia. You can find all my reviews here. I’m also a bit of a history nerd and write a blog dedicated to the fascinating and the mundane – the girls, ladies, and women who really lived. 

I live in the Dandenong Ranges on the outskirts of Melbourne with my young family, two roof possums at war and a cackle of kookaburras out in the gum trees.

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